The Challenge

Fifty Shades Painting has been operating solely by word of mouth since 2015. With no sense of visual identity, it has been difficult to keep a memorable mark on the minds of customers other than remembering the name of the owner. If a customer cannot remember the name of the company or the name of the owner, they have nothing else to grasp at for remembering the brand.

The Solution

Memorable print collateral, visual identity queues, and post-service material would help Fifty Shades Painting stay in the minds of clients and non-customers. After a job has been completed, a thank you packet or letter should be given to the customer as a thank you for picking Fifty Shades Painting and welcoming them to call back if they ever need more work done. Vehicle magnets, yard signage, business cards, shirts, and mailers should be considered for non-customers or people who don’t know about Fifty Shades Painting as ways for people to see the brand out in the world.

The Result

Fifty Shades Painting now has a cohesive visual identity design that people can easily recognize. A logo, brand guide, business cards, shirts, vehicle magnets, and mailers were all created to help support the brand and reinforce a professional and friendly design language. All of this helps and enables the owner to more easily achieve the goals he set for his business when he started it in 2015. Visit the Fifty Shades Painting website.