The Challenge

Crystal Candlesss, a woman-owned startup specializing in handmade candles and gemstone-embedded creations, needed a strong visual identity to establish its presence in the market. Starting from scratch, they required a logo, business cards, and signage for craft shows to showcase their products effectively. After discussing their goals and brand personality, we determined that a fun yet minimalistic aesthetic would best capture the essence of their brand.

The Solution

Since social media played a crucial role in their marketing strategy, we developed a dynamic logo and visual identity that could seamlessly adapt to various design applications. This allowed Crystal Candlesss to create engaging Facebook posts, Instagram Stories, and other digital content while maintaining brand consistency. The logo was crafted to be highly versatile, ensuring it worked just as well on digital platforms as it did on physical materials like stickers, packaging, and business cards.

The Result

With a cohesive and striking visual identity, Crystal Candlesss successfully attracted customers and built a recognizable brand. Their strong branding not only helped them stand out at craft shows and online but also allowed them to infuse creativity into their packaging, website, and marketing efforts. Having been part of their journey from the start, we were excited to see Crystal Candlesss thrive before its transformation into Transform Your Thought.