The Challenge

HuevoSec, a specialized cybersecurity firm focusing on penetration testing and vulnerability assessments, needed a brand identity that reflected their simple, no-nonsense approach. The client required a visual system that would communicate trust and technical expertise while maintaining a direct and clean aesthetic. Starting with their fundamental needs, a logo and business cards, we aimed to create a brand that was professional yet approachable.

The Solution

We developed a clean, purposeful visual identity that mirrors HuevoSec’s approach to cybersecurity. The design language emphasizes clarity and precision, eliminating decorative elements in favor of a simple wordmark with calculated spacing. The minimalist design system adapts seamlessly across all touchpoints, from their confidential reports to their business cards.

The Result

HuevoSec’s new brand identity has helped position them as a trusted partner in penetration testing. The clean, purposeful design system has given them a way to communicate the simplicity of their services before contact even occurs. In an industry where competence is paramount, we’re proud to have helped HuevoSec align their visual presence with their technical excellence. Visit HuevoSec’s website.