The Challenge

When Transform Your Thought, a woman-owned startup specializing in handmade candles and gemstone-embedded creations, approached us, they were starting from scratch. They needed a logo, business cards, and signage for craft shows. After some back and forth with the client, we decided that a visual identity that was eye-catching and fun, yet minimal was most appropriate. With this vision in mind, we began developing their brand identity.

The Solution

Since social media was the main avenue for self promotion, we created a logo and visual identity that was dynamic and could adapt for any design scenario. This versatility enables the creation of scroll-stopping Facebook posts and Instagram Stories. The logo was created to be highly adaptable, perfect for both digital applications (social media, websites) and physical materials (stickers, packaging, business cards).

The Result

Our client is not only having success selling their products with a strong sense of visual identity and branding, but also having fun with their brand too. While they’ve always channeled their creativity into their products, now they can extend that artistic expression to their packaging, future website, social media presence, and signage. Having been part of this brand’s journey from the beginning, we’re excited to watch its continued growth and evolution. See Transform Your Thought’s Links.